And everyone who turned out in Centenary Square on Wednesday had a blast - check out the picture gallery below.
BE showcased 3x3, which will be at the heart of the Games next year when Team England will be chasing medals.
Team England stars Ashley Hamilton, Shanice Beckford-Norton, Myles Hesson and Shequila Josephs were on hand, along with men's head coach Julius Joseph and the London Warriors, to show the Birmingham public what 3x3 basketball is all about and launch the #GameTime campaign.
The #GameTime campaign will: