Anyone following the NBL will be familiar with Simcock's work, with stints at both Team Solent Kestrels, as well as Reading Rockets in recent years, providing high-quality social media and news coverage alongside exceptional photography and content creation.
In an area of the sport that has blossomed in recent years, Simcock's work as both a content producer and photographer continues to stand out and inspire.
After working in the field for a number of years, which included Team Solent Kestrels' recent stint at the pinnacle of the NBL, Simcock's most recent post has seen him at another storied D1 outfit, Reading Rockets.
Simcock focused not only on the NBL Division One team but also providing an excellent level of coverage to the WNBL Division One side, plus the club's wheelchair, academy and junior teams.
Putting in the miles to follow the club's teams both home and away, he often attends practices during the week to also give fans an insight into the hard work that goes on behind the scenes.
"His photography has taken on another level this year, he doesn't just portray the game on the court but also what goes on outside of this during games, the crowd, the support teams, the bench, the coaches, ensuring the whole game is covered," said Katrina Devereux, another member of the Rockets' organisation.
"He loves to collaborate with other like-minded media people, often inviting them to cover games with him whether it's via photography or video, and he is admired and respected by others in the basketball media world.
"He's kind, considerate, committed and his love for the game is clear thorough his photography."
Whilst Simcock's contributions to the Rockets are worthy of recognition, he freely gives his time, expertise and content to the NBL as a whole.
Quick to provide his photographs to opposition teams, plus the league itself, Simcock relishes the opportunity to raise basketball's profile whenever possible.
"Luke is a truly selfless creator, working hard and putting in so much work for the greater good," added Basketball England's PR and Communications Manager Ian Cawthorne.
"His efforts to raise the profile of the NBL, WNBL and other competitions like the WEABL and EABL are so valuable, this recognition of his talents is richly deserved."
Simcock narrowly pipped South East's Ben Davidson and West Midlands' Martin Lansley to this year's award, with some truly impressive contributions coming from a variety of regional winners.
Simcock's recognition continues a two week period where national recipients of the 2023 Basketball England Awards are being announced.
Winners from across BE's ten regions were announced in March, with those recipients then shortlisted to narrow down the field for each national winner.
Simcock and others will be recognised for their achievements over the coming days, leading up to another cohort of selections receiving the prestigious "Services to Basketball" award on Sunday, 9 June 2024.
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