Second edition #ProjectSwish basketball out now

Basketball England and Wilson are excited to announce the release of a brand-new limited edition #ProjectSwish ball – available now.  

Coming in Size 6 and 7, the new colourway, designed once again by Project in the Paint’s Gareth Roberts, has been inspired by the early to late 80s Memphis Group design style, known for its defining look of bright colours, geometric shapes, and zig-zagged or squiggly line motifs.  

Roberts says he wanted to replicate the style on Mark II of the #ProjectSwish ball to symbolise the energy and movement of the outdoor game, as well as to salute the golden era of street ball. 

The language of basketball

“It’s an honour to have been asked to design the second limited-edition ball for #ProjectSwish,” said Roberts.  

“The Memphis Group design is the language of basketball.  

“When I first started playing the game in the early 90s this is how it looked, felt and sounded. The balls, shoes, clothes, team logos and soundtrack of hip-hop all referenced Memphis (knowingly or not).  

“The shapes and patterns are a visual metaphor of the movement, expression, creativity and dynamism of basketball.   

“The first #ProjectSwish ball proved to be so popular it’s near sold out and has become a ubiquitous sight at outdoor courts across the UK and even the redevelopment of Hulme Park in Manchester was inspired by the design. 

“I hope this second edition of the ball does the same, with sales contributing to the regeneration of outdoor courts and the future of outdoor basketball scene.” 

Outdoor court influencers Simply British Ballers Behrad Bakhtiari (left) and Denzel Kazembe (right) try out the new #ProjectSwish ball

Design features and specifications 

  • Featuring the #ProjectSwish and Basketball England brand logos, along with panel designs inspired by the Memphis Group design style, connecting the outdoor game to its street culture heritage 
  • A premium internal rubber construction provides excellent long-term durability, air retention and bounce 
  • Total grip technology - incredible softness and enhanced grip for all types of courts 
  • Deeper channels between panels on the ball allow for better ball control, and total grip in every dribble, pass and shot 
  • A durable all-surface cover makes this ball suitable for play on any court surface 

The sale of every #ProjectSwish ball goes towards supporting Basketball England’s mission to improve outdoor basketball courts across England through the campaign. 

NB Basketballs are deflated when shipped, therefore a pump is required to inflate them. 

.

.