Yateley Silverbacks book partnership renewed five years running

Yateley Silverbacks Basketball Club has renewed its sponsored partnership with Amazon #1 bestselling business book 'I Don’t Work Fridays' by Martin Norbury for the 2024/25 basketball season.

This is the fifth consecutive season that Norbury, and his wife Jacki, have committed to helping Yateley Silverbacks financially with a contribution of over £22,000 over the last five years, as well as with business and marketing support.

With 152 members, 11 teams, and seven coaches, the sponsorship helps the club run nearly 20 hours hours of training sessions per week at four venues, plus additional time for junior games at a central venue league and in the National Basketball League.

The partnership further evolved this year, with the launch of the I Don’t Work Fridays 4x4 Charity Challenge, which saw 83 juniors participate across four sports in a Yateley Silverbacks Basketball Club v Camberley Town Youth Football Club match up.

Around £6,000 was raised, with £3,000 going to Farnborough Sands, and £1,500 to both Yateley Silverbacks and Camberley Town Youth FC.

The next 4x4 Charity Challenge will take place on Sunday 1 June 2025 at Yateley Manor School.

Pete Daines, Yateley Silverbacks Basketball Club Founder, Chairman, and Director of Coaching said:

“We’ve seen our club’s outgoings rise by 33% over the last two seasons due to increases in costs outside of our control, such as court hire, registration fees and referee payments. We’ve been reluctant to pass all of these additional expenses onto our loyal members, so this sponsorship not only helps keep the club ticking over, but helps invest in our players, club and community.

“Martin and Jacki are integral to our club, and they embody our set of values: respect, passion, teamwork, pride, health, family and inspire. We’re really looking to working together for a fifth year.”

Martin Norbury, business owner and I Don't Work Fridays author said:

“Jacki and I are in the fortunate position to be able to support local community clubs like Yateley Silverbacks, and five years on from our initial sponsorship it’s fantastic to see the positive impact our partnership continues to have.

“The club’s ethos is not just about competition, although everyone plays to win; it’s also about fostering a sense of community and camaraderie among its members. As a family business who helps other business owners create a business on their terms so they have a healthier work-life-balance, having the right team all aligned to one vision is a core step in our mentoring programme. We have so much synergy with Pete and the club; it’s way more than just about bouncing a ball, and we’re really excited about the season ahead!”

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