PlayHQ is a sport membership and competition management platform originally developed for basketball in Australia in 2019. They partner with leading sports organisations across Australia and New Zealand.
The partnership will see PlayHQ provide a single technology platform – including a user-friendly app – to support and service members, clubs, leagues and regions, replacing BE’s current membership portal.
It will aid grassroots development, streamline participation pathways and enhance the overall experience for players, coaches, clubs, administrators and volunteers. The initiative aims to increase accessibility, engagement and retention in basketball, particularly at a community level.
Through the partnership, PlayHQ will unite Basketball England’s membership, competition management and scoring, data and payments, making it easier than ever for participants to get involved in the sport.
Efficient digital tools will reduce administrative burdens on club staff and volunteers, while providing an intuitive experience for all users, from beginners to seasoned local and National League players.
“This partnership with PlayHQ will enable us to modernise our systems and engage more clubs, leagues and communities.
“It will help us provide an improved experience and service standards for our members and volunteers at all levels of the sport to help them interact with us and run their organisations.
“It will also support us in our aim to reach new members and organisations to grow the economy and strength of the sport from the grassroots up. By leveraging PlayHQ’s technology, we’re taking an important step toward making basketball one of England’s most inclusive and accessible sports.”
“Our technology will empower more people to play, coach and enjoy basketball across the country, while freeing up staff and volunteers to focus on growing the game they love. Basketball has enormous potential in England and we’re excited to partner with Basketball England to unite their data, payments, engagement and grow the sport.
“Our platform was forged in Australia, the world’s highest per capita community sport participation nation, from the feedback of over 7 million participants and hundreds of thousands of administrators. Governing bodies across the world are telling us they need a modern platform like PlayHQ to unite their sport. This is our first partnership in England, after setting up a team in Europe in the past few months.”
The partnership will deliver a phased rollout planned to ensure a smooth transition for clubs and members in the coming months. The rollout will include onboarding sessions, detailed user guides, and dedicated support to help stakeholders adapt to the new systems. By simplifying administration and fostering engagement, this collaboration represents a transformative moment for basketball in England.
Whether you’re a player, coach, or club administrator, PlayHQ is designed to save you time and make it easier than ever to connect with the sport you love.
PlayHQ is a competition management platform partnering with leading sports organisations across Australia and New Zealand including the AFL, Basketball Australia, Netball Australia, Cricket Australia, Cricket New Zealand, and Hockey New Zealand.
Founded five years ago, PlayHQ is on a mission to unlock the life-changing power of community sport by driving participation and engagement. The platform features one unified flow to collect and disperse payments, one participant profile in a single database, one unified interface for administrators to automate tasks and communications and one app to engage participants. For more information, visit playhq.com.
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