#Ball4Life: Grassroots 3x3 basketball programme to launch in London

A first-of-its-kind cross-borough 3x3 basketball programme helping young people to get active in post-pandemic London is set to launch this month.

The ‘#Ball4Life Community Project’ aims to help young people from under-represented communities in the city get active again, with free basketball training and games.

Project-led by the GG3x3, the UK’s largest non-profit community 3x3 basketball platform, the programme will be run in partnership with three local community groups, Safe Haven Basketball in Westminster, Sidings Community Centre in Camden and the Enfield Scorpions basketball club.

The programme has been funded by further support from Sport England’s ‘Tackling Inequalities Fund’ (TIF), which was first distributed by Basketball England to more than 60 clubs to help reduce the negative impact of coronavirus and the widening of the inequalities in sport and physical activity.

Over a three-month period, basketball coaches from Jump For Health coaching will provide positive, fun activities for many who may have found the pandemic particularly challenging. These includes young people from under-represented communities or who face barriers to participation and those with learning difficulties.

Martin Dyan, Founder of the GG3x3, said:

"We are so pleased to have secured the funding and have put together a fun and exciting programme. Through our #Ball4Life Community Project we have the opportunity to bring positivity to young people all over London. With the Government supporting grass roots basketball in this way, young people will benefit mentally and physically, both on and off the court.

"I am very thankful to Basketball England for supporting this project and to all the partners, who have put an amazing amount of effort in to make this happen. I can’t wait to get started.”

Sam Lewis, Co-ordinator for the Tackling Inequalities Funding at Basketball England said:

‘’Covid-19 has had a detrimental impact on physical activity and basketball at all levels of the game. It is vital that the grassroots level of the game is supported through our club network and partnerships with organisations. This funding will help deliver basketball directly to members of the community that have been disproportionately affected by Covid-19.’’

Basketball England was recently awarded a further £150,000 in 'Tackling Inequalities Funding' from Sport England in a second round of funding, aimed at helping organisations and clubs that engage with priority groups who have been disproportionately affected by Covid-19.

Head to our funding page for more information on how you can apply.