Basketball England, via FIBA's HWHR campaign, wants more girls to experience basketball
What is Her World, Her Rules?
Her World, Her Rules (HWHR) is FIBA’s flagship campaign to inspire more girls aged six-15 to get involved in basketball.
Now in its fourth year in the UK, the campaign is about more than just playing - it’s about building confidence, breaking down barriers, and showing that basketball is truly a game for everyone.
Through fun, female-only sessions, HWHR encourages healthy lifestyles, teamwork, and resilience. Off the court, workshops help girls explore topics such as well-being, leadership, and tackling gender inequality.
Our goal
We want every girl to feel that basketball has a place for her - whether that’s playing, volunteering, coaching, or simply being part of the community. By supporting female-led programmes across the country, we’re creating more opportunities for girls to try basketball in safe, empowering environments.
Participation Officer Chloe Burdett:
“This is a great opportunity to increase female participation within your club. It ’s such a fun and exciting initiative because this is centred around giving girls the best first experience of basketball.
“It focuses on changing the narrative that a basketball session needs to be focused on skill and talent. In this campaign we really use basketball as a vehicle to encourage teamwork, communication, problem solving and self-esteem and confidence.
“We understand the disparity between male and female participation in sports as a whole, and this campaign is a great start to tackle the inequality and provide girls with a positive outlook to sports whilst making new friends, and seeing females in leadership positions.”
How it works
Clubs and community groups across the UK have been invited to host HWHR activations. Each receives:
- An event pack with T-shirts, branding, and prizes
- Support with event costs
- Guidance to deliver both a basketball session and an off-court workshop
Together, these activations aim to grow girls’ basketball sustainably and inspire the next generation of players, leaders, and fans.
Get involved
If you’d like to be part of Her World, Her Rules, complete our registration form